“全域旅游看江苏”媒体团,今天带您走近溧阳;且看溧阳如何走出了一条以“龙头驱动,生态创新、城乡融合”为特征的“生态型”全域旅游发展之路。
The reporting team on Jiangsu's all-for-one tourism has now arrived in Liyang, Changzhou, to follow the path taken here that balances tourism development and environmental sustainability.
(溧阳市文体广电和旅游局局长张雅萍接受记者采访)
2016年以来,溧阳市委、市政府将全域旅游摆上全局工作的重要位置,将其纳入“十三五”发展的“三大工程”,以创建国家全域旅游示范区为抓手,推动单纯的自然“原生态”创新为与生产、生活深度融合的“新生态”,推动“两山”价值转换在溧阳得到完美实现,让生态创新成为溧阳高质量发展的生动名片。
Since 2016, the local government of Liyang has prioritized all-for-one tourism, and included it in the three major projects of the 13th five-year plan. The original "eocological" strategy has also been upgraded and integrated with economy and daily life, which is now a highlight of Liyang.
![](http://static.jstv.com/img/2020/7/7/2020771594114529421_480.png)
把乡村作为发展全域旅游的最大基础,在开展两轮村庄环境整治、全面提升2400个自然村村庄环境的基础上,投入8亿元,深入开展“美意田园”建设行动,持之以恒提升全域环境,获评“中国美丽乡村建设示范县”。李家园村获评全国乡村旅游重点村。
2017年,溧阳市委、市政府出台“溧阳茶舍”发展的实施意见,鼓励发展具有溧阳茶乡特色和地域风情的主题精品民宿产品,吸引了不少年轻人才返乡创业,也进一步拓宽了农旅融合的发展新路,打通了一条“家门口”就业创业、致富增收的溧阳路径。在此基础上,出台评定标准,设计统一标志系统,上线“溧阳茶舍”百度落地页,开发“溧阳茶舍”微信小程序,打造网红打卡点,利用茶叶节暨旅游节、“爱情泼水节”等大型节庆活动,吸引国家和省级主流媒体、网络达人实景打卡。摄制“溧阳茶舍”四季主题宣传片,在学习强国、交汇点、省文旅厅官方抖音号等各大平台对外推广。开发以“溧阳茶舍”为主题的周边产品,设计制作“溧阳茶舍”笔记本,以画册+笔记本的形式对外推广“溧阳茶舍”品牌。“清风朗月·溧阳茶舍”成为溧阳旅游休闲新名片。
Countryside is regarded as the basis of Liyang’s tourism. Featuring tea industry, Liyang's tourism products attracted both talents and travelers. To establish the image as a land of tea, Liyang published uniform visual design regulations and promoted major events both online and offline, together with cultural & creative merchandising.
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365公里“溧阳1号公路”串珠成链,联结起全市主要的景区景点、220多个乡村旅游点、62个美丽乡村和特色田园乡村,“小农路”做成了“大文章”。
A unique design of three-color-lines was adopted by Highway 1, making it well-known as "The Rainbow Highway". The highway connects most of Liyang's major attractions, including Tianmu Lake and Nanshan Bamboo Forest, making the countryside more accessible to tourists, and bringing fortune to local residents.