Whenever short adverts popping up on computers, they’ll have many consumers furious. In July, the Jiangsu Provincial Consumer Rights Protection Committee issued a survey report on PC-side application of software pop-up advertising windows. The results showed that the content of the pop-up advertising windows violated regulations and the high frequency of pop-ups have become commonplace. On Tuesday, the Provincial Consumer Rights Protection Committee summoned the software companies that develop and imbed the pop-ups for a face-to-face meeting.
According to an experiential survey of 30 software by the Jiangsu Provincial Consumer Protection Committee, online pop-ups are found in 11 software downloaded through official channels.
In terms of the pop-up frequency, the 360 security browser pops up 9 times within 15 minutes, and the Kuwo Music will pop up every time you start a search.
2345 Picture King, Tencent Video, iQiyi, and Master Lu have no pop-up close button, making users unable to close the pop-up ads with one click.
The Provincial Consumer Protection Commission requires software developers to clearly mark the word "advertisement" and the source of the content, to ensure that "one-click close" can be materialized without any obstacles and to set the pop-up period.
Zhao Xin, Director of the Supervision Department of Jiangsu Consumer Rights Protection Committee
Tencent, 360, and Sogou said they will actively rectify pop-up ads, and some companies have already come up with rectification and optimization plans.
General Manager, 360 Security Browser and 360 Security Guard
