East China’s Jiangsu province has made unremitting efforts to promote the innovation of the time-honored brands by inheriting intangible cultural heritage and promoting traditional culture.
A grain of rice can be turned into a drop of vinegar after more than 40 processes in 70 days. A time-honored brand, after 181 years of inheritance and innovation of excellence, it has created the largest vinegar company in China today-Hengshun.
What is being packaged on an automated assembly line is a new product developed and launched by Hengshun this year-oil vinegar juice which allows people with no cooking experience to quickly prepare delicious dishes.
Putting up for sale on the market for more than four months, oil vinegar juice has generated nearly 10 million yuan in sales.
Li Xin, Deputy Director of Hengshun Vinegar Industry R&D Center
In response to new consumer needs, Hengshun has successively launched a series of new products in recent years, such as functional vinegar drinks, pocket vinegar, master hand-made vinegar, national sauce packs, and new hot pot base ingredients.
In the meantime, through continuous development of new online and offline networks, Hengshun has increased its e-commerce sales by more than 100% every year, and its products are widely sold in more than 100 countries around the world, accounting for more than 65% of China's total vinegar exports.
Yang Yongzhong, Deputy General Manager of Hengshun Vinegar Industry
In recent years, Jiangsu has made headway in the identification and awarding of time-honored brand titles to 271 venerable enterprises. 96 of them are awarded national titles by the Ministry of Commerce, accounting for 8.5% of the national total.
