East China's Jiangsu province is preparing to implement the brand-building promotion action of Jiangsu Rice. Let’s take a look.
According to Jiangsu Provincial Food and Strategic Reserves Administration, this year, Jiangsu Province will implement the brand building and promotion action of "Su Mi" (Jiangsu Rice), transform and upgrade the processing technology of core enterprises, actively promote enterprises to expand production bases, and increase orders. On this basis, Jiangsu Rice Group Standard was further revised to optimize various quality indexes, promote the expansion of area and yield of fine edible japonica rice varieties, improve the income of food and agriculture enterprises, and meet the market consumption demand.
Since the provincial public brand building of “Su Mi” (Jiangsu rice) was launched in 2018, Jiangsu has gradually built a number of demonstration bases of "Good seed + good Ecology". Up to now, the production base of the core enterprise of "Su Mi" in Jiangsu has reached 2.2 million mu, driving the planting area of fine food rice in various regions to exceed 18 million mu, accounting for more than 50% of the province's rice area, and promoting farmers to increase their income by more than 6 billion yuan.
