Dongpo culture is an essential part of traditional Chinese culture. On 30th March, "Inspirational China-Trip to Dongpo's Hometown", organized by Sichuan International Communication Center, co-organized by Chuanguan News, Chuanguan Think Tank, Journalism and Mass Communication Monthly, and supported by the Publicity Department of Meishan Municipal Committee of the CPC, was launched in Meishan. Dongpo culture is an essential part of traditional Chinese culture.
东坡文化是中华优秀传统文化的重要组成部分，3月30日，由四川国际传播中心主办，川观新闻、川观智库、《新闻界》协办，中共眉山市委宣传部支持的"灵感中国·东坡之旅"采风活动在眉山启动。本次活动历时2天，来自海内外的网文网游网剧、网络视听头部平台优秀创作者，苏学研究、数字文创、国际传播等领域知名专家学者，以及广西等省旗舰级外宣媒体记者，走进东坡故里眉山，追寻东坡足迹，品悟苏门家风，感受古今繁华，邂逅漫天流萤，在灵感碰撞和文化交流中，推动东坡文化、中华文化走出去。
The first stop of the activity was the Meishan Sansu Temple Museum, located in Shaguhang, Dongpo District, Meishan City, which is the former residence of Su Xun, Su Shi, and Su Zhe, the famous literary scholars of the Northern Song Dynasty.
活动第一站来到了眉山三苏祠博物馆。三苏祠位于眉山市东坡区纱穀行,是北宋著名文学家苏洵、苏轼、苏辙三父子的故居。2022年6月8日，总书记在眉山三苏祠考察时强调："一滴水可以见太阳，一个三苏祠可以看出我们中华文化的博大精深。"
On the afternoon of March 30th, a discussion salon with the theme of "The Life of Su Dongpo in Poetry and Wine" was held at Meishan Zhixing Recording Workshop. Four experts, including Yang Chiyuan, director of the Media magazine sponsored by the National Press and Publication Administration and the China Press and Publication Research Institute, Zhang Mingxin, dean of the School of Journalism and Information Communication of Huazhong University of Science and Technology, Zhang Guowen, director of the China Su Shi Research Association and deputy editor of Sichuan Dictionary Publishing House, and Yang Xiujuan, executive director of the China Bookstore Gu Lian Digital Culture Industry Research Institute, discussed the culture of Dongpo and the spirit of Su with the guests.
3月30日下午，以"苏东坡的诗酒人生"为主题的交流沙龙在眉山知行阅读坊内举行。国家新闻出版署主管、中国新闻出版研究院主办的《传媒》杂志社长杨驰原、华中科技大学新闻与信息传播学院院长张明新、中国苏轼研究会理事、四川辞书出版社副编审张国文、中华书局古联数字文化产业研究院执行院长杨秀娟等四位专家与现场嘉宾一起"把酒话东坡"，畅谈诗韵酒香，感悟苏东坡"诗酒趁年华"的洒脱豁达。
As the focus of Meishan in recent years, Dongpo Shuijie, located in Meishan Dongpo City Wetland Park, has become a popular tourist attraction. Handing out at night, the colorful light show and the delightful stage in the water attracted the admiration of the tour group.
作为眉山近年来重点打造的旅游景点，位于眉山东坡城市湿地公园的东坡水街，以东坡文化为内涵，以宋风雅韵为载体，成为了深受网民喜爱的"网红打卡地"。夜游水街，五彩斑斓的灯光秀、赏心悦目的水中舞台引得采风团们赞叹连连。
Qingshen County, where Su Shi studied and first fell in love as a young boy, has a long history and rich culture. On March 31, the tour group came to Qing Shen County, Meishan City, to enjoy the national fundamental cultural relics protection unit Zhongyan Temple, the national intangible cultural heritage "Qing Shen Bamboo Weaving" in International Bamboo Art City and the charm of the bamboo forest at night.
青神县是苏轼少年求学和初恋的地方，历史悠久，人文精粹。3月31日，采风团深入眉山市青神县，在全国重点文物保护单位中岩寺感受千古中岩的钟灵毓秀；在国际竹艺城被国家级非物质文化遗产"青神竹编"巧夺天工的精湛技艺所吸引；更在夜晚的幽幽竹林中邂逅浪漫的点点荧光。
It is reported that the guests participating in the 'Inspirational China - Trip to Dongpo's Hometown' folklore experience activity were "inspired".
In addition to the aforementioned academics and industry experts from the Media Magazine, and Huazhong University of Science and Technology's School of Journalism and Information Communication, there were also creators from Tecent Games, Virtuos, Youku, Migu Culture and other leading platform organizations.
据悉，参加此次"灵感中国·东坡之旅"采风活动的嘉宾"灵感爆棚"，除了上述来自《传媒》杂志社、华中科技大学新闻与传播学院的学界和业界大咖外，还有来自腾讯游戏、维塔士、优酷、咪咕文化等头部平台机构的优秀创作者。
The two-day journey allowed the members who participated in the event to accumulate creative materials, stimulate creative inspiration, and enhance their sense of responsibility to tell the Chinese story. In the future, they will create more excellent works that promote the outreach of Chinese culture.
两天的东坡之旅让采风团成员在眉山的自然与历史人文中，积累了创作素材，激发了创作灵感，增强了讲好中国故事的责任感、使命感，未来将创作出更多推动中华文化走出去的优秀作品。
As an important carrier of Chinese culture, the online digital culture industry plays an important role in telling the Chinese story and enhancing the national image. With the theme of "Promoting Chinese Culture to the World," the Sichuan International Communication Center has created a series of " Inspirational China" activities, inviting famous experts and scholars worldwide to visit scenic spots, historical sites, rural towns, and other places in Sichuan to carry out unique visits and activities. Let the creators experience the unique and splendid Chinese culture in the exchange and collision of inspiration, record the most wonderful stories of the times on the Chinese land, and promote more excellent works to the world.
网文、网游、网剧、动漫等数字文化产业作为中华文化出海的重要载体，对讲好中国故事、提升国家形象发挥着重要作用。四川国际传播中心以"推动中华文化更好走向世界"为主题，创新形式，精心策划，打造"灵感中国"系列采风活动，广泛邀请来自海内外的网文网游网剧、网络视听头部平台优秀创作者、数字文创、国际传播等领域知名专家学者，前往四川境内的风景名胜、历史遗迹、乡村古镇等点位开展有特色、有趣味的参访和交流活动。让创作者在灵感的交流与碰撞中，感受独具特色、辉煌灿烂的中华文化，记录中华大地上最精彩的时代故事，推动更多符合国际传播规律的优秀作品走向世界。
