East China’s Jiangsu Province has made overall plans for epidemic prevention and control and economic and social development. Since the beginning of this year by implementing the strategy of expanding domestic demand, prioritizing the recovery and expansion of consumption, and continuing to carry out various consumption promotion activities so that the consumer market has generally maintained a recovery growth.
The latest statistics show that the total retail sales of consumer goods in Jiangsu increased by 0.2%. From January to November, Jiangsu reported a total retail sale of 3908.13 billion yuan of consumer goods, which remained the same as last year.
Driven by multiple factors such as increased production capacity, increased supply of new products, and incentives for car purchase subsidies, Jiangsu reported an explosive growth in the sales of new energy vehicles. In November alone, the province saw a 1.8-fold increase in the sales of new energy vehicles, stimulating retail sales to increase by 3.8 percentage points.
Many new energy vehicle 4S store managers said that since September, the sales of new energy vehicles have been stimulated by continuous promotion activities.
According to Yin Hao, a new energy vehicle sales manager in Zhenjiang, the sales volume increases by 10% every month. The sales subsidy for hybrid vehicles is about 4800 yuan, and that for pure electric vehicles is 12600 yuan.
Jiangsu has completed the goal of promoting consumption of green and energy-saving household appliances. The provincial finance has allocated 200 million yuan to stimulate the sale of household appliances worth 3.68 billion yuan, benefiting nearly 300 thousand consumers, promoting an increase of more than 50% in the customer flow of offline stores of household appliances enterprises, and effectively activating the vitality of household appliances consumption.
In November, the retail sales of smart home appliances and audio and video equipment increased by 51.8% and 73.8% year on year respectively.
Xu Lingyun, a home appliance promoter in a store in Shuyang, Suqian, said that consumers pay more attention to energy conservation and environmental protection products, because they save electricity and are healthier.
Jiangsu has issued nearly 500 million yuan of financial subsidies for consumer bonds, and 47 cities and counties across the province have issued 128 fiscal support policies to promote consumption. Suzhou introduced the policy of promoting consumption through digital RMB red envelope, encouraging districts and counties to issue consumption vouchers of no less than 10 million yuan through digital RMB red envelope, etc.
