As shown by statistics from China Film Administration, this year’s Chinese New Year box office revenue reached a record high of over 7.8 billion yuan. The box office revenue in Jiangsu Province alone exceeded 866 million yuan, which accounted for 11.1% of the national revenue, ranking the first among all provinces, a 28% growth compared with the same period of 2019.
According to the Administration, the three movies with the most revenue in Jiangsu during the holiday were “Detective Chinatown 3”, “Hi Mom” and “A Writer’s Odyssey”, earning 430 million yuan, 310 million yuan and 60 million yuan respectively. Suzhou, Nanjing and Wuxi contributed the most to the revenue.
Dong Lu, Assistant to General Manager, Omnijoi Litchi Plaza Cinema, Nanjing
This year’s Chinese New Year was busy for cinemas
especially in the first three days of the holiday
it’s hard to get a ticket in the afternoon
For our cinema, the box office revenue
is 30% more than in the same period in 2019
Cinema staff member, Wuxi
The total revenue of Wuxi’s Chinese New Year
is over 80 million yuan
the number was over 60 million in 2019
so it rose by 26%
That’s because this is the first Chinese New Year
since the resumption of work and production
and also the fruit of pandemic containment measures
and the “Stay at where you work for holiday” policy
So people tend to enjoy films at cinemas
As analyzed by professionals, after years of market growth, it has become people’s significant cultural need to go to cinemas during holidays. The record high revenue also resulted from the rise in cinema amounts and ticket prices. Among all the titles, “Hi, Mom” and “Detective Chinatown 3” take up 80% of the whole revenue, followed by “A Writer’s Odyssey” and “Boonie Bears: The Wild Life”. “End Game” ranked the last in box office, but there’s still a chance for it and other titles to pick up speed.
Dong Lu, Assistant to General Manager, Omnijoi Litchi Plaza Cinema, Nanjing
We have noticed these days
that people are rushing in
to watch the film “End Game”
So as long as a film provides great content
and gets recognized by the audience
we’ll adjust screening arrangement
so that its revenue could catch up
To ensure safety in cinemas, strict pandemic control and prevention measures have been deployed across the province, including online ordering and rearranged screening schedules.
