East China’s Jiangsu province posted more than 800 billion yuan in tourism revenue last year, injecting a strong impetus into the province’s high-quality development in 2021.
The water rhyme and beauty of Jiangsu tourism promotion activity drew throngs of visitors at sub-venues in the 13 prefectural cities across the province.
Tourist image ambassadors posing as "knights" enjoy high popularity on the Internet, each having more than 1.5 million fans. They will lead the entire network of tourists to travel around Jiangsu from their own perspective, and help increase the brand exposure and market awareness of Jiangsu.
"Throughout the itinerary, we will arrange food,beautiful scenery, and beautiful places through self-media.we will discover some fun and delicious scenic spots in Wuxi and recommend them to more fans and tourists."said by Tourism Image Ambassador from Wuxi.
With a view to comprehensively stimulating consumption potential, the four-month promotion season is an exploration of making innovative tourism promotion methods in Jiangsu by setting up 14 series of activities in 6 major sectors.
A series of innovative tourism activities and measures will promote the development of the cultural and tourism industry and stimulate the province's cultural and tourism consumption potential with 30 million tourists expected to visit Jiangsu this year.
"We will launch high-speed rail tours high-speed rail + hotels, high-speed rail + scenic spots and other innovative tourism products to boost cultural tourism consumption."said by LiChuan, Deputy Director of the Provincial Department of Culture and Tourism
By giving incentive to cultural tourism to stimulate tourism consumption, Jiangsu’s cultural tourism department has continued to improve the quality of cultural tourism supply and service quality, and strive to promote cultural heritage tourism, theme parks, and agritainment farms.
Jiangsu will give full play to science and technology to empower the development of the cultural and tourism industry, innovate digital technology application scenarios, create cultural and tourism products such as cloud performing arts, digital art, and immersive experiences, and strongly promote the full recovery of the cultural and tourism industry, help expand domestic demand, and create new engines of economic development in various regions.
In 2020, Jiangsu received 473 million tourists and reported a total tourism revenue of 825.059 billion yuan. The number of domestic tourists and domestic tourism revenue were 5.9 and 19.6% higher than the national average.
Successful COVID-19 control is gaining robust revitalization for China's tourism sector. China Tourism Academy estimated that over 85 percent of Chinese residents are willing to go on a trip this year to make up for what they had lost in the previous year due to the epidemic.
