East China’s Jiangsu province reported 13.4% year-on-year growth in online sales of agricultural products in the first quarter, thanks to the joint efforts of the regional governments and group buying.
May is the peak season for crayfish sales. Affected by the epidemic, farmers in Jianhu County encountered difficulties in selling crayfish.
The local agricultural and rural affairs departments provided funds and incentive policies to encourage key leading enterprises to sell crayfish online.
In order to visually show the quality of crayfish, the anchors set up the livestreaming room on the fishing boat, so that consumers can experience the environment and process of crayfish farming online.
At present, the livestreaming team has sold 50 thousand kilograms of crayfish online and received 1000 orders every day.
In the first quarter, the province's online sales of agricultural products reached 30.4 billion yuan, a year-on-year increase of 13.4% and a month-on-month increase of 3.1%, according to statistics released by the Provincial Department of Agriculture and Rural Affairs.
Among the agricultural products sold, fresh food, grain and oil seasoning, and snack food are among the top three. The sales of seasonal agricultural products such as aquatic products and fruits doubled.
In response to the impact of the epidemic, Hai’an County has established a community platform for direct supply of agricultural products to promote farm supply, e-commerce distribution, and fresh food station inventory pickup models so as to have built a docking platform for upstream production bases and downstream consumers to coordinate the entire chain of agricultural production, circulation and sales.
Jiangsu will speed up the "Internet +" agricultural product project, carry out agricultural products e-commerce assistance and agricultural service actions, bring together the power of e-commerce platforms, logistics companies and industry associations to build a "green channel" for the connection between production and sales of agricultural products, and promote high-quality agricultural products with local characteristics to increase brand added value and market influence.
