East China’s Jiangsu province has launched the online and offline year-end consumption promotions by investing nearly 500 million yuan of financial subsidies in a bid to expand domestic demand, strengthen confidence, make consumers enjoy the benefits, and enable retailers to usher in the sales boom at the end of the year.
The commercial departments of Nanjing and Wuxi, together with the Internet platform and numerous retailers, issued various types of consumer vouchers to stimulate market concessions and create a sales boom throughout the city.
Zhao Qiang, Director of Wuxi Municipal Bureau of Commerce introduced that 100000 consumption vouchers have been prepared, including catering consumption and department store retail, with a total amount of 10 million yuan. More than 1500 retailers will participate in this promotion, and such coupons can be used on e-commerce platforms.
According to Li Yongjian, a manager of a business in Nanjing, since the adjustment of the epidemic policy, the passenger flow has recovered from 80% to 90%. The consumption vouchers issued by the Nanjing Municipal Government have enabled consumers to get substantial benefits and their sales to a higher level.
Suqian has held a special agricultural exhibition to give consumers the chance of experiencing the unique charm of "time-honored brands" in a one-stop way.
According to Zhang Hui, a retailer in Suqian, this could definitely be helpful. It will play a role in promoting sales and make their products go a little wider.
The auto market has also gradually warmed up under various promotional activities. In the context of the national, provincial and municipal introduction of a number of favorable policies to expand auto consumption. At this year's Nantong Auto Expo, major auto enterprises have brought their hot selling models, and also launched a big gift package, "zero down payment and zero interest" promotional activities.
A Nantong citizen said that the national policy of halving the purchase tax for fuel vehicles was very good. At least it saves a lot of money.
Jiang Ming, sales director of a brand of automobile in Nantong, said that they have brought an additional gift package of 6000 yuan, which includes the whole car's 3M film, floor mats, boot mats, cooking pots and air fryers, and this is a lot for consumers from the perspective of home and car use.
Up to now, the province has issued nearly 500 million yuan of financial subsidies for consumer vouchers, and 47 cities and counties have issued 128 fiscal support policies to promote consumption, boost consumer confidence and promote market recovery.
