China's continuously optimized epidemic prevention and control measures have once again strengthened the confidence of the tourism industry, and many people have put tourism and homecoming travels on the agenda. According to the statistics provided by major travel service platforms, more people have shown their willingness to travel during the New Year's Day and the Spring Festival.
Since the optimization of the epidemic prevention and control policies, Ctrip, a major online travel operator, saw rising search volume of popular tourism destinations in winter, including Hainan and Yunnan. The trans- provincial travel orders to Hainan and Yunnan increased by 232% and 20% compared with the Mid-Autumn Festival.
A travel agency in Suqian downtown saw many people inquire about tourism routes, and many citizens also made inquiries through WeChat and telephone.
“I want to go to the south, such as Sanya, Yunnan and Haikou”, Shi Haotian, a citizen from Suqian said “to get relaxed during the Spring Festival holiday”.
Statistics from online tourism platform show that nearly 70% of post-90s young people choose to go to ski resorts, such as Northeast China, Hebei, Xinjiang.
The most popular key word of the New Year holiday tourism market is "cross- year celebration". A variety of night tours are launched in many places to welcome the new year, which is expected to accelerate the recovery of the tourism market.
According to Yang Zhanwang, regional director of public affairs of Ctrip Tourism, for example, the Badaling Great Wall in Beijing will open the Night Great Wall on New Year's Day. In Shanghai, you can have a cross year experience in the bright lights of the Huangpu River. In Sanya, there are cross year electric helicopters, cross year air yachts, and cross year sea yachts, which also provide tourists with rich choices.