Small shops are the most direct evidence of the vibrant urban retail business that connect thousands of businesses and serve thousands of households. With government departments taking various measures, many small shops have witnessed rising passenger flow and soaring sales volume amid the vitality to welcome the spring.
On Fenghuang West Street, Gulou District, Nanjing, a coffee shop with only more than ten square meters is very special. "If you have service needs, you can press the button in the seat area to prompt the deaf barista." Customers exchange orders with the barista through the customized menu with sign language symbols.
QiQi, Deaf Barista said, "I will smile at the guests, tease them occasionally and invite them to learn sign language with me, so they will feel more natural."
In mid-January, this coffee shop was made a characteristic consumption scene recognized by the Nanjing Municipal Bureau of Commerce and won the promotion support of the city’s "small shop plan".
Wu Dan, Manager of the Coffee Shop said, "The 'Small shop plan' has arranged a lot of bloggers to help us make publicity reports. In fact, our enterprise orders have increased significantly."
Customer said, "I feel this place is very warm when I come here and it is very quiet when I sit here. The words of the barista are also very harmonious."
Since December last year, Nanjing has promoted more than 500 live broadcasts for more than 400 small stores on the short video platform through the "small shop plan", with a total online transaction value of more than 88 million yuan.
Relying on the construction of the "quarter hour convenient life circle", Nanjing has encouraged small shop operators to establish business alliances with complementary features to meet the needs of entertainment, catering and shopping in a one-stop manner. At the same time, it has cooperated with banks and Internet of Things enterprises to develop promotional activities, benefiting more than 100 thousand small stores in the city.
Su Wei, Deputy Director of the Circulation Industry Development Department of Nanjing Municipal Bureau of Commerce said, "We have distributed consumer assistance vouchers to small stores, encouraged and organized more than 100 representative small shops to participate in the car trunk culture market, the New Year's Fair and the Food Festival. At the same time, we have combined the Internet platform to provide digital marketing tools for small shops, which has reduced the operating and transaction costs of small stores in Nanjing by about 150 million yuan."
