In the first half of the year, Jiangsu seized the critical period of consumer recovery and made every effort to stabilize growth, entities, and expectations so as to have resulted in a strong recovery of the consumer market.
From January to June, Jiangsu recorded 2.3 trillion yuan in total retail sales of consumer goods, a year-on-year increase of 10%, 2.2 percentage points higher than the first quarter.
The continuous increase in upgraded consumption indicates a further shift in residents' consumption philosophy towards the pursuit of quality improvement. The province has witnessed a steady increase in the popularity of development-oriented and enjoyment-oriented consumption, indicating a good growth momentum in upgraded consumer goods.
At a newly opened children's living center in Nanjing, many parents bring their children to experience a new living space. In addition to traditional mother and child products, there are also children's sports, home furnishings, and reading activities here, where parents take their children to complete a one-stop shopping experience.
“This can be more convenient for us to take children shopping, do handicrafts, do scientific experiments, listen to music, and help them experience. They are quite fantastic”, a customer, said.
“The integration of our online and offline education is a brand-new model, with both rigid demands and the ability to drive consumption”, Lu Jing, Assistant President of the King of The Child, said.
Jiangsu also went all out to organize four season themed consumption activities, carried out 11 provincial key sales activities and more than 3200 consumption promotion activities, issued more than 410 million yuan of consumption vouchers and e-renminbi red envelopes, which attracted the participation of more than 100000 businesses.
“During the summer, we will plan catering packages and release summer cool packages, imported food gift packages, school start worry free gift packages, and specialty fresh gift packages to continuously enrich our product portfolio”, Zhou Dengchang, Director of Market Operation and Consumption Promotion Department of Yangzhou Municipal Bureau of Commerce, said.
In the next step, Jiangsu will take multiple measures to promote consumption in the second half of the year by effectively enhancing consumption capacity, improving consumption conditions, innovating consumption scenarios, cultivating new growth points of consumption, so as to further unleash consumption potential.
