Yangzhou Lacquerware Factory, with its typical practices and outstanding achievements in brand innovation, quality innovation, and marketing innovation, has been selected as one of the top ten cases of integrity and innovation of China's time-honored brands, becoming the only enterprise from Jiangsu that have been shortlisted in the list.
At the Innovation Studio of Yangzhou Lacquerware Factory, senior craft artist Yue Chen and his disciple Wu Xiaying were discussing the creation of the Dunhuang mural themed lacquerware work "Nine Colored Deers".
“I usually try my best to go out to study and exchange ideas with contemporary artists, as well as with colleagues in the production of lacquerware both domestically and internationally, to learn new technologies and concepts. I bring them back and share new crafts with my students before creating something different,” said Yue Chen, Senior Craft Artist, Yangzhou Lacquerware Factory Innovation Studio.
As early as 2020, Yangzhou Lacquerware Factory established an innovation studio, which is mainly composed of young craftsmen born in the 1980s and 1990s. The studio is mainly responsible for the research and application of new processes, materials, and equipment, thereby promoting the fashion transformation of lacquerware. This team has completed the research and development of hundreds of creative lacquerware products.
“The innovation studio designs different cultural and creative products for each festival, which is widely welcomed by the market. In addition, we have introduced some lacquer painting techniques in some home decoration, which are more suitable for modern home decoration,” said Jiang Chao, Deputy Director of the Innovation Studio of Yangzhou Lacquerware Factory.
Yangzhou Lacquerware Factory has innovatively integrated traditional manual carving with modern mechanical CNC technology. In the meantime, a specialized e-commerce department has been established, and official direct stores have been opened in major e-commerce platforms for live streaming.
“We live stream our products continuously from 1pm to 9pm every day, and our annual internet sales have steadily increased, reaching around 6 million yuan this year,” said Zhou Xuan, Deputy Director of the Technical Center Office of Yangzhou Lacquerware Factory.
